Bite-sized Business Masterclass Traction & Team

Bite-sized Business Competitive Analysis Masterclass

Understand your market and competition to boost your business!

with business expert Armughan Syed

Register Now

Accelerate your business growth with online Bitesized Business Masterclasses

With leading industry professionals who are experts in their field, these interactive, masterclasses will provide with you proven tools and processes to help your business thrive. In this online workshop we’ll immerse ourselves in the crucial area of Competitive Analysis - how your business fits in with the rest of the market.

Perfect chance for any stage of business

Are you launching a new business, venturing into a new market or just looking to understand your business model? These interactive limited number sessions are perfect for budding and existing business owners alike.

What’s included

Specifically, we’ll talk through these topics

Business strategies

We’ll discuss different approaches that business owners need to employ when entering a market (and how they can add value to you!).

Confidence in market niche

We’ll also show you how you can convincingly show that you understand the market you are entering and how you will respond to competitors.

Overcoming challenges

Finally, we will practice showing the gaps your business will fill!

Book your spot!

This class has limited numbers so register now to avoid disappointment!
* Discounted tickets available for early bird purchase, so get in quick!

California, USA

Sep 15th
PDT (UTC -7)

New Zealand

Sep 16th
NZST (UTC +12)

Not available for this date?

Stay tuned as we add more events in the series: including "Traction & team", "Investor as a Resource".

Our presenters

Competitive Analysis masterclass
Armughan Syed


Armughan has spent the last 5 years organizing and training communities in Australia, New Zealand & Canada on mass mobilization technology tools. As part of his work at NationBuilder, his primary area of focus was helping progressive organizations (such as Australians for Equality, the Australian Green party, CollectiveShout Australia) build out their tech infrastructure from a data aggregation perspective. He also trained the major political parties of Australia and New Zealand in the lead up to their federal elections in 2016 and 2017, respectively.

At present, Armughan works at SAM Preccelerator, a venture capital accelerator in Santa Monica. His work focuses on finding SaaS companies to invest in and building out the ecosystem of entrepreneurs in Los Angeles. He also moonlights as the Co-Director of the NLC LA Chapter (work that renews him on the daily). When he’s not running half-marathons, he spends time taking improv classes, goofing around with his three dogs, finding great vegan restaurants to try out or finding joy in being around his partner-in-crime, his amazing wife Heather.

Armughan Syed


A Kiwi to the bone, Tony spent many years living in the UK, returning to New Zealand in 2014. Tony is a coach and mentor with specific interest in how an individual or business core message can be communicated effectively. Tony also works with start-up and stay-ups and having worked in the IT space in New Zealand, the United Kingdom and Europe is an experienced project, programme and portfolio manager.

He has spoken at Westminster through his work with CEO's in the UK and been to an audience at No 10 Downing Street for his work in raising funds for charities in the UK. Tony Founded PopUp Business School Aotearoa in 2017. The PopUp team have now run 17 events in New Zealand, have over 700 graduates engaged in their Alumni program and carried out the first Longitudinal Study in NZ to assess graduate business impact on regional growth. Tony is an author, a poet, a proud dad, passionate about all things Kiwi and has been delving into what makes up the Kiwi DNA... in other words, “what makes a Kiwi tick?”

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